Lexus RX launch tour
Roma Firenze Verona - 2015
Waferstudio has designed and curated the settings for the presentation of the Lexus RX hybrid car. For this occasion, the space was designed to bring all eyes on the protagonist, the Lexus RX! The stage was surmounted by a smart structure whose lights enhanced the clean lines of the car. The colors and materials complemented and valorized the car, bringing forward its futuristic, modern, and clean design. W. curated the project and staging of the presentation in multiple cities, personalizing the services for our clients based on the different locations.